GHD
GHD (good hair day) is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Their tools are used by 200,000 hairstylists around the world and sold in 30+ countries and more than 45,000 premium salons. This sleek and sophisticated styling product is a top choice of celebrity hairstylists all over the world and when the GHD team approached me to create a series of educational videos, I knew I wanted to create a concept that felt like going behind the scenes with the brand.
Working with GHD’s premiere products, I developed a set that used soft light against a black background with pieces of the “set” poking through so the view felt as if they were in the moment of a backstage fashion show. We also did beautiful video product shots combined with seamless animation to bring the whole piece together. The final result was a series of high-end education social videos to engage customers. The following featured images & videos are the product of this campaign.
