Johnnie-O is a contemporary men’s & boy’s clothing brand that combines California cool with mid-western flare. In this project, I served as an on-set art director helping to organize and create mood boards for our shot needs. And immediately after as a graphic designer, and I built out the assets needed. The brand badly needed new paid media banners as well as an update to their direction on their social platforms. Under the lead of creative director, Amelia Tubb, we built a robust and aggressive strategy that phased the asset each week of release to be timed with best shopping practices of their demographic.

MY ROLE :

CONCEPT & IDEATION | ART DIRECTION | DIGITAL MEDIA DESIGN

Social Assets

Paid Ad Banners

LIVE INTENT