Wella Professional Hair is a leader in hair color and hair products. In this social activation with actress Lucy Hale, we were asked to produce still and video content in an effort to push content for the launch of a new product. These assets had to live on social channels with that idea that they would fit both her personal brand as well as the Wella Pro brand.

Working with renowed beauty photographer Jason Kim, I leveraged my own connections & art directed the campaign which required a full set build-out of a “faux” salon that matched the look and feel of both teams. I also took the lead as a post-production art director for social content. The shoot required, that I develop social assets that featured Lucy’s hair stylist as a part of the Wella Pro team. The following featured images & videos are the product of this campaign which can be seen on both Lucy’s channels, as well as the Wella Pro brand channels.

MY ROLE :

PRE-PRODUCTION | ART DIRECTION | DIGITAL MEDIA DESIGN | STORYBOARDING

Owned Social

Campaign Video

Longform

Final Image Gallery