In this social media campaign for Sebastian Professional, the leader in European hair care, the primary focus  was creating a connection between the product, Shaper Hairspray, and an ever changing consumer who was looking to experiment with their look. The campaign hinged on the idea of a hair spray for all shapes and all sizes which was also incorporated into model casting. The brand had not historically used men but within this campaign we understood that hairspray had an evolving role in beauty, especially for men. Out of this idea, we shot 3 models over the course of 3 days to create brand owned social media content, as well as paid assets and digital banner assets. 

MY ROLE :

ART DIRECTION | DIGITAL MEDIA DESIGN | STORYBOARD | Print / RETAIL design

Paid Media Banners

Social Media Assets

Print Assets